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Entry modes and the impact of mobile microfinance at the base of the pyramid : scenarios of “My village phone” in Egypt

Mohamad, Mostafa, Wood-Harper, T and Ramlogan, R 2015, 'Entry modes and the impact of mobile microfinance at the base of the pyramid : scenarios of “My village phone” in Egypt' , in: Organizational Innovation and IT Governance in Emerging Economies , IGI Global, pp. 46-82.

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Abstract

The expansion of mobile telecoms in the Egyptian market has contributed to different development paradigms. The entry mode followed by the telecoms accessing the Base of the Pyramid (BoP) in Egypt identifies which development paradigm will take place in the future. Our evidence from “My Village Phone” case study reveals paradigms such as “Pro-poor”, “Para-poor”, “Per-poor”, “Per-poor exports” and “Networked” are expected to take place, if telecoms followed the BoP entry mode. However, following other entry modes such as “Capitalists mode”, “Skimming mode”, “Social responsibility mode”, or “Sustainability mode” might lead to limited development impact. In terms of policy, we offer a testable business model for the candidate telecom(s) expected to hold the fourth mobile license. In terms of theory, we offer a conceptual framework “the balance of power “(Albin, 1997; Jasperson et al., 2002) that is drawn from three social science domains, systems thinking, systemic foresight, and theories of power.

Item Type: Book Section
Editors: Zhao, J, De Pablos, P and Tennyson, R
Schools: Schools > Salford Business School
Publisher: IGI Global
ISBN: 9781466673328
Related URLs:
Funders: Egyptian Government, Vodafone Egypt
Depositing User: Dr Mo Mohamad
Date Deposited: 04 Jan 2016 11:27
Last Modified: 04 Jan 2016 11:43
URI: http://usir.salford.ac.uk/id/eprint/37668

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