Skip to the content

Modelling the new product development process : the value of a product development process model approach, as a means for business survival in the twenty-first century

Owens, Jonathan D 2009, 'Modelling the new product development process : the value of a product development process model approach, as a means for business survival in the twenty-first century' , in: Handbook of Research on Knowledge Intensive Organisations , IGI Global, pp. 208-227.

[img] PDF - Accepted Version
Restricted to Repository staff only

Download (1MB) | Request a copy

Abstract

Success in new product development (NPD) can be considered a general aim for any company wishing to survive in the twenty-first century. It has been found that positive effects can result from the existence of formal ‘blueprints’ and ‘roadmaps’ of the NPD process. This paper discusses numerous NPD processes which can assist a company to capture what it does, and follow a structured development route, from which it is possible to gain a better understanding of how to improve the development process, and thus reap the potential and tangible benefits. This paper’s focus is at organisations that are considering implementing a new product development (NPD) process in order to improve repeatability and ultimately sustainability of their innovative capabilities, a necessary and vital component for survival. It aims to bring an understanding of the underlying characteristics that may contribute to a potential and successful outcome during the development process within organisations, through the adoption of a structured NPD process.

Item Type: Book Section
Editors: Jemielniak, D and Kociatkiewics, J
Schools: Schools > Salford Business School
Publisher: IGI Global
ISBN: 9781605661766
Related URLs:
Funders: Non funded research
Depositing User: Dr Jonathan D Owens
Date Deposited: 08 Feb 2016 15:24
Last Modified: 08 Feb 2016 15:24
URI: http://usir.salford.ac.uk/id/eprint/37928

Actions (login required)

Edit record (repository staff only) Edit record (repository staff only)

Downloads

Downloads per month over past year