Owens, Jonathan D and Davies, J 2000, The importance of a new product development (NPD) process : getting started , in: 1st European Conference on KM, 26-27 October, 2000., Bled School of Management, Bled, Slovenia.
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In order to achieve a successful new product, and certainly the successful implementation of a new product into a company, it is necessary to have a structured and documented approach to New Product Development (NPD), therefore providing a clear roadmap for the development of new products. This review highlights the NPD process, from concept to consumer, and what the key success drivers are, such as; the quest for real product superiority and success, and the need for cross-functional teams; in order for a company to succeed and use new products as a source for competitive advantage.
|Item Type:||Conference or Workshop Item (Paper)|
|Schools:||Schools > Salford Business School|
|Funders:||Non funded research|
|Depositing User:||Dr Jonathan D Owens|
|Date Deposited:||08 Feb 2016 15:45|
|Last Modified:||08 Feb 2016 15:45|
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