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Branding the green education : challenges facing implementation of education for sustainable development in Egypt

Ramzy, O and Wahieb, RM 2012, 'Branding the green education : challenges facing implementation of education for sustainable development in Egypt' , Discourse and Communication for Sustainable Education, 3 , pp. 83-99.

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Abstract

Due to the scarcity in natural resources and the demand for green labour and economy, education for sustainable development (ESD) gained a great importance in developed countries, let alone developing ones. From this point of view, this paper is studying the possibility of infusing ESD in Egypt after one and a half years since January 2011 youth revolution. A primary data gathering method was conducted within a sample of 79 young undergraduate people (67 from the American University in Cairo and 12 fresh graduates from conventional educational systems). The results indicated that there is a positive relationship between high cultural resources along with early childhood aware- ness and ESD adoption and infusion. Also, Spearman’s rank association test showed a negative relationship between ESD infusion and the satisfaction level of the current conventional curriculum. On the other hand, Spearman’s rank association test showed that a is greater than 0.05; accordingly, there was no correlation between ESD infusion if introduced within the curriculum of an existing well-established university than if introduced as the final outcome of a new university specialised in ESD. The paper highlights the importance of ESD brand associations offered as a service product. After validating the hypothesis, the author discusses the findings and provides solid recom- mendations for ESD infusion in Egypt.

Item Type: Article
Schools: Schools > Salford Business School
Journal or Publication Title: Discourse and Communication for Sustainable Education
Publisher: University of Crete
ISSN: 2255-7547
Related URLs:
Funders: Self-funded
Depositing User: RM Wahieb
Date Deposited: 22 Feb 2016 12:55
Last Modified: 22 Feb 2016 12:55
URI: http://usir.salford.ac.uk/id/eprint/37993

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