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A look into cross-modal associations between taste, color and music

Chambers, P, Patera, M and Cox, TJ 2016, 'A look into cross-modal associations between taste, color and music' , Color Culture and Science, 5 , pp. 43-48.

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This paper explores how color and sound can alter taste perception and in particular whether there are any cross-modal associations between these three stimuli. It questions how information from stimuli outside the realms of gastronomy is combined in the brain to influence a person’s taste perception. This study tested how colored ambient lighting and piano music can influence people’s sweet taste; this is the first experiment to study the associations between all three stimuli. The experiment provided some interesting results; most significantly it was found that the color red and high pitch piano music both have a significant impact upon a person’s enjoyment of sweet taste.

Item Type: Article
Schools: Schools > School of Computing, Science and Engineering > Salford Innovation Research Centre (SIRC)
Journal or Publication Title: Color Culture and Science
Publisher: Gruppo del Colore - Associazione Italiana Colore
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Funders: Non funded research
Depositing User: M Patera
Date Deposited: 18 Apr 2016 12:25
Last Modified: 19 Apr 2016 13:53

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