Chambers, P, Patera, M and Cox, TJ 2016, 'A look into cross-modal associations between taste, color and music' , Color Culture and Science, 5 , pp. 43-48.
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This paper explores how color and sound can alter taste perception and in particular whether there are any cross-modal associations between these three stimuli. It questions how information from stimuli outside the realms of gastronomy is combined in the brain to influence a person’s taste perception. This study tested how colored ambient lighting and piano music can influence people’s sweet taste; this is the first experiment to study the associations between all three stimuli. The experiment provided some interesting results; most significantly it was found that the color red and high pitch piano music both have a significant impact upon a person’s enjoyment of sweet taste.
|Schools:||Schools > School of Computing, Science and Engineering > Salford Innovation Research Centre (SIRC)|
|Journal or Publication Title:||Color Culture and Science|
|Publisher:||Gruppo del Colore - Associazione Italiana Colore|
|Funders:||Non funded research|
|Depositing User:||M Patera|
|Date Deposited:||18 Apr 2016 12:25|
|Last Modified:||19 Apr 2016 13:53|
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