“I kind of had an avatar switch” : the role of the self in engagement with an interactive TV drama

Johns, Allie, Galpin, AJ, Meredith, JM and Glancy, Maxine 2016, '“I kind of had an avatar switch” : the role of the self in engagement with an interactive TV drama' , Proceedings of the ACM International Conference on Interactive Experiences for TV and Online Video, TVX 2016, 2016 , pp. 77-82.

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Abstract

This paper reports results from a study which examined viewers’ cognitive and affective responses to an interactive TV drama. Ten participants were videoed interacting with ‘Our World War’ [1], and then interviewed about their experience using the video playback as a retrospective prompt. An interpretative framework was designed to guide analysis by probing themes of narrative engagement identified in previous literature. We report findings relating to five themes of engagement: cognitive, affective, perspective taking, competence and autonomy, and transportation. Our data adds to the existing literature on interactive stories by highlighting the pivotal role of the self in engaging with interactive drama, with self-reflection emerging within each theme. We conclude that two experiential states drive engagement: a transported experience; and one in which self-reflection limits transportation.

Item Type: Article
Additional Information: ISBN: 9781450340670
Schools: Schools > School of Health and Society
Schools > School of Health and Society > Centre for Health Sciences Research
Journal or Publication Title: Proceedings of the ACM International Conference on Interactive Experiences for TV and Online Video, TVX 2016
Publisher: ACM Digital Library
Related URLs:
Funders: Non funded research
Depositing User: AJ Galpin
Date Deposited: 06 May 2016 11:44
Last Modified: 10 Oct 2018 14:13
URI: http://usir.salford.ac.uk/id/eprint/38884

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