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Brickbats and bouquets for marketing

Kitchen, PJ and Sheth, J 2016, 'Brickbats and bouquets for marketing' , European Journal of Marketing . (In Press)

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Item Type: Article
Schools: Schools > Salford Business School > Salford Business School Research Centre
Journal or Publication Title: European Journal of Marketing
Publisher: Emerald
ISSN: 0309-0566
Funders: Non funded research
Depositing User: WM Taylor
Date Deposited: 28 Sep 2016 12:34
Last Modified: 28 Sep 2016 12:37

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