Integrated marketing communications. Evolution, current status, future developments

Kitchen, PJ 2017, 'Integrated marketing communications. Evolution, current status, future developments' , European Journal of Marketing, 51 (3) , pp. 394-405.

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Abstract

Editorial

Item Type: Article
Schools: Schools > Salford Business School > Salford Business School Research Centre
Journal or Publication Title: European Journal of Marketing
Publisher: Emerald
ISSN: 0309-0566
Related URLs:
Funders: Non funded research
Depositing User: WM Taylor
Date Deposited: 28 Sep 2016 12:40
Last Modified: 21 Apr 2017 13:23
URI: http://usir.salford.ac.uk/id/eprint/40215

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