Managing boundary spanning elements : an introduction

Sahadev, S, Purani, K and Malhotra, N 2015, 'Managing boundary spanning elements : an introduction' , in: Boundary Spanning Elements and the Marketing Function in Organizations , Springer, pp. 1-8.

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Abstract

The primary purpose of boundary spanning has been the information exchange between the organization and its task-environment. With complex, global organizational structures and increased emphasis on outsourcing, organizations today are susceptible to degenerate into ‘silos’ and in turn hampering the synergy and efficiency. Boundary spanning research becomes critical to answer some emerging questions in this area. Organization theorists have considered the boundary spanning construct an important one that explains the boundaries of an organization, inter organizational exchanges, dependence and in general, the concept of an organization. The research in this area seems to fall in two broad streams viz., Organization focused, dealing with issues pertaining to organization system, network, learning and collaboration and Individual focused, exploring issues of actors—and their attitudes, behavior—that traverse the boundaries of organization such as sales person, service workers and public servants. This chapter introduces nine interesting research studies presented in the following chapters of the book and attempt to put them in perspective in light of extant literature in the area of boundary spanning theory.

Item Type: Book Section
Schools: Schools > Salford Business School
Publisher: Springer
ISBN: 9783319134390
Depositing User: WM Taylor
Date Deposited: 08 Nov 2016 10:44
Last Modified: 08 Nov 2016 10:44
URI: http://usir.salford.ac.uk/id/eprint/40670

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