Social media in a Corbyn led Labour Party : some discussion points

Reeves, P 2017, Social media in a Corbyn led Labour Party : some discussion points , in: Academy of Marketing Conference 2017, 3-6 July 2017, Hull University, UK.

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Abstract

This working paper acts a discussion piece to inform a conceptual paper currently under development. The research purpose is to explore how effectively (with the election of Jeremy Corbyn as leader) social media strategy is being used by the Labour Party. The paper presents a contextual background to the current leadership of the Labour Party. It then presents a literature review from two domains; that being literature on political marketing in the Labour Party, and social media marketing as related to politics. The paper concludes with a series of discussion points to be discussed at conference.

Item Type: Conference or Workshop Item (Paper)
Schools: Schools > Salford Business School > Salford Business School Research Centre
Depositing User: P Reeves
Date Deposited: 03 May 2017 13:58
Last Modified: 09 Aug 2017 01:02
URI: http://usir.salford.ac.uk/id/eprint/42256

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