Social media

Fenton, A and Mohamad, MRA 2016, 'Social media' , in: Digital and social media marketing : a results-driven approach , Routledge, pp. 190-213.

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Abstract

In this chapter you will: 1) understand the dynamics of social media-based communities, their composition and behaviours 2) learn to conduct a social media audit including competitor analysis 3) recognise the importance of a blog as a centre of digital presence development 4) use amplification strategies to develop brand presence explore the concept of social capital and its relationship to brand engagement activities 5) develop tactics for measuring social media based, their quality and quantity

Item Type: Book Section
Editors: Heinze, A and Fletcher, G
Schools: Schools > Salford Business School
Publisher: Routledge
ISBN: 978113891790
Depositing User: Dr Mostafa Mohamad
Date Deposited: 17 May 2017 14:52
Last Modified: 09 Aug 2017 00:33
URI: http://usir.salford.ac.uk/id/eprint/42371

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