The impact of mobile money on supply chain activities : multiple cases from Nigerian SMEs

Mohamad, MRA and Ibrahim, A 2017, 'The impact of mobile money on supply chain activities : multiple cases from Nigerian SMEs' , in: Mobile technologies and socio-economic development in emerging nations , IGI.

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Abstract

The use of Mobile Money (MM) has become widely spread across developing nations like Kenya, Bangladesh, Pakistan, Tanzania, Philippines and others 90 countries; this has created an opportunity for incubators to increase their business outreach and financial independency (Pelletier, 2016). This study traces the perceived impact of MM on the supply chain activities of Nigerian SMEs. In doing so, we built an initial framework of MM diffusion based on reviewing the relevant literature and the diffusion of Innovation Theory (Rogers, 2010). As shown in Figure 1, we pointed out the all means of integrating MM into the supply chain of SMEs based on seminal studies of MM diffusion (Such as Mallat, 2007; Hughes & Lonie, 2007; Mas & Morawczynski, 2009; Al-Jabri & Sohail, 2012). The framework guided our data collection and analysis to understand the stakeholders involved and the process followed for successful diffusion of MM in daily supply chain activities of Nigerian SMEs. The diffusion methods differ based on the environment and the perception of the general public of similar and existing technologies on that environment. For example, Sayid et al (2012) found that the perceived ease of use and usefulness of MM in the Somali context has a significant effect on the attitude of the target population. Accordingly, we considered the contextual difference such as culture and the economic growth of Nigeria in comparison to other countries that had successful diffusion (e.g. Kenya) (Hayes & Westrup, 2012).

Item Type: Book Section
Editors: Mtenzi, F, Oreku, G, Lupiana, DM and Yonazi, JJ
Schools: Schools > Salford Business School
Publisher: IGI
Depositing User: Dr Mostafa Mohamad
Date Deposited: 17 May 2017 14:58
Last Modified: 17 May 2017 14:58
URI: http://usir.salford.ac.uk/id/eprint/42373

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