Visual servicescape aesthetics and consumer response : a holistic model

Kumar, DS, Purani, K and Sahadev, S 2017, 'Visual servicescape aesthetics and consumer response : a holistic model' , Journal of Services Marketing . (In Press)

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Abstract

The paper looks at the impact of visual servicescapes at consumer preferences. Using an experimental methodology, we try to understand the imapct of different servicescape aesthetic dimensions on emotional and congnitive responses of customers.

Item Type: Article
Schools: Schools > Salford Business School > Salford Business School Research Centre
Journal or Publication Title: Journal of Services Marketing
Publisher: Emerald
ISSN: 0887-6045
Depositing User: S Sahadev
Date Deposited: 31 May 2017 13:33
Last Modified: 08 Aug 2017 16:44
URI: http://usir.salford.ac.uk/id/eprint/42466

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