An insight into the product culture as a commodity for tourism, with the British National Tourist Organisation perspective

Maccarrone-Eaglen, A 2005, An insight into the product culture as a commodity for tourism, with the British National Tourist Organisation perspective , in: Recent Developments in Tourism Research, 1-3 October 2005, Faculty of Economics, University of Algarve, Faro.

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Abstract

The complexity of the notion of culture has been the object of multidisciplinary studies attempting, with difficulties, to attribute definitions, boundaries and classifications to this polyhedric concept expressed in symbolic representations. Culture may signify unity whilst presenting a variety of components. The tourism industry treasures culture as a product to attract visitors through international promotions. This study is based on a case study strategy, adopting the British National Tourism Organisation, VisitBritain, as a unit of analysis. It was found that, as a product, culture maintains its ‘singularity and plurality’ making the identification of its structure equally complex. Moreover, in becoming a commodity, culture is partially traded as some of its components carry intrinsic values for the culture holders and as the manipulation of symbolic representations of culture might present the risk of misrepresentation of the product and its authenticity, therefore commodification of culture is fully unattainable.

Item Type: Conference or Workshop Item (Paper)
Schools: Schools > Salford Business School
Depositing User: Dr A Maccarrone-Eaglen
Date Deposited: 18 Oct 2017 08:42
Last Modified: 18 Oct 2017 14:22
URI: http://usir.salford.ac.uk/id/eprint/44073

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