Lift-share using mobile apps in tourism : the role of trust, sense of community and lift-share practices

Dickinson, JE, Filimonau, V, Cherrett, T, Davies, N, Hibbert, F, Norgate, SH and Speed, C 2017, 'Lift-share using mobile apps in tourism : the role of trust, sense of community and lift-share practices' , Transportation Research Part D .

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Abstract

This paper explores the use of mobile technology to enable lift-share in the leisure travel domain of camping tourism. Here mobile devices can connect a user community on the move undertaking non-routine trips and reveal temporal and spatial connections suggesting lift-share opportunities. Data were derived from a questionnaire survey (n=339) administered at campsites in a rural tourism destination in Dorset, UK. Analysis focuses on the role of trust, sense of community and existing lift-share practices in willingness to engage in lift-share and other forms of share use of private vehicles using a mobile app. The findings indicate that previous experience of lift-share and sense of community both have a small effect, however, trust had no effect on the desire to lift-share. Analysis indicates trust is generated through community participation rather than being a precursor to taking part. Lift-share app developers and providers need to design strategies which build trust in the system using peer-to-peer ratings, where appropriate, and establishing user etiquette through user champions and visualising successful exchanges.

Item Type: Article
Schools: Schools > School of Health Sciences > Centre for Health Sciences Research
Journal or Publication Title: Transportation Research Part D
Publisher: Elsevier
ISSN: 1361-9209
Related URLs:
Funders: Engineering and Physical Sciences Research Council (EPSRC)
Depositing User: SH Norgate
Date Deposited: 15 Nov 2017 13:54
Last Modified: 17 Dec 2017 05:22
URI: http://usir.salford.ac.uk/id/eprint/44346

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