E-commerce and entrepreneurship in SMEs : the case of myBot

Shemi, AP and Procter, CT 2017, 'E-commerce and entrepreneurship in SMEs : the case of myBot' , Journal of Small Business and Enterprise Development . (In Press)

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Abstract

Purpose:
The adoption of e-commerce in Small and Medium enterprises (SMEs) is a much-researched topic in developed and developing nations. The application of mobile devices, and social media networks (SMN) such as Facebook has revolutionised the e-commerce adoption process in SMEs. However, research into this area is still developing and there is a dearth of knowledge on how SMEs in developing countries enact and apply this phenomenon. This paper explains how e-commerce entrepreneurship using SMN is conceptualised and applied in SMEs, and highlights factors that influence this e-commerce innovation.
Design/Methodology/Approach:
An interpretive and qualitative case study approach was adopted as a methodological foundation in a firm pseudo-named, myBot. The study employed Contextualism theory as a meta-theoretical framework to conceptualise and analyse the e-commerce entrepreneurship process in the firm. The study employed face-to-face semi-structured and unstructured interviews with the manager as primary means of obtaining in-depth information. Further information was obtained through website content analysis and document analysis of the firm’s reports and observations.
Findings:
The results unearth a socially-constructed feature of e-commerce entrepreneurship that draws from myBot’s manager’s innovative ability to use Facebook and e-mail to increase sales through its niche market. Factors that propelled e-commerce entrepreneurial activities using Facebook include trust, commitment and innovativeness.
Originality/Value:
The study provides a theoretical lens into the understanding of an ecommerce entrepreneurship process using a Contextualism theory. The paper showcases how e-commerce using Facebook can be portrayed in a developing country context.
Keywords:
E-commerce, Entrepreneurship, SMN, Contextualism, SMEs, Interpretive, Case study.

Item Type: Article
Schools: Schools > Salford Business School > Salford Business School Research Centre
Journal or Publication Title: Journal of Small Business and Enterprise Development
Publisher: Emerald
ISSN: 1462-6004
Depositing User: Chris Procter
Date Deposited: 24 Nov 2017 10:57
Last Modified: 24 Nov 2017 16:10
URI: http://usir.salford.ac.uk/id/eprint/44437

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