Applying the Motivation, Opportunity, Ability (MOA) model, and Self-Efficacy (S-E) to better understand student engagement on undergraduate Event Management programmes

Ryan, WG and Jepson, A 2017, 'Applying the Motivation, Opportunity, Ability (MOA) model, and Self-Efficacy (S-E) to better understand student engagement on undergraduate Event Management programmes' , Event Management .

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Abstract

Considering the Motivation, Opportunity, Ability (MOA) Model (Hung et al 2011) and the Self-Efficacy (S-E) component of Bandura’s (1986) Social Cognitive Theory (SCT), this paper aims to examine through a series of four research questions whether such models can help to determine how students engage with their programme of study. Furthermore, the paper will determine factors which influence student engagement in event management (EM) degree programmes and seek to understand how EM students engage with their reading and interact within classroom based environments. In doing so, the paper will contribute to the existing debates on inclusive teaching and learning in higher education (HE), and provide a link towards creating more professional and employable graduates.

Self-efficacy refers to beliefs in one’s capabilities to learn or perform at designated levels (Bandura, 1986; 1997). Much research has demonstrated that self-efficacy influences academic motivation, learning, and achievement; particularly within science, technology, English and mathematics (STEM) subjects. With this in mind, this research aims to investigate the frame conditions mentioned which surround both self and group efficacy and seeks to reveal whether the above models can be used to better understand the engagement and subsequent performance of undergraduate EM students. This analysis will enable academics to better understand the role of MOA and S-E, how these develop over a programme of study and thereby provide a boost to student self-efficacy. By doing so, the best possible educational experience and results in Higher Education can be achieved.

Keywords: Undergraduate events management students, Motivation, Ability, Opportunity, Self-efficacy, Engagement

Item Type: Article
Schools: Schools > Salford Business School
Journal or Publication Title: Event Management
Publisher: Cognizant Communication Corporation
ISSN: 1525-9951
Depositing User: Dr. W. Gerard Ryan
Date Deposited: 15 Jan 2018 12:59
Last Modified: 15 Jan 2018 15:36
URI: http://usir.salford.ac.uk/id/eprint/44942

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