People have gone chicken crazy' : what the KFC crisis means for the brand

Topping, A, Owens, JD, Davies, M and Wilding, R 2018, 'People have gone chicken crazy' : what the KFC crisis means for the brand' , The Guardian .

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Abstract

Logistics problems left the firm’s UK supplies stuck in a warehouse. What went wrong and can KFC and DHL recover?

Item Type: Article
Schools: Schools > Salford Business School
Journal or Publication Title: The Guardian
Publisher: Guardian Media Group
Related URLs:
Depositing User: Dr Jonathan D Owens
Date Deposited: 26 Feb 2018 11:05
Last Modified: 26 Feb 2018 11:05
URI: http://usir.salford.ac.uk/id/eprint/46139

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