Talking about sports brands - how our social media conversations reveal what we say

Fenton, A ORCID: 0000-0001-6102-6288, Chadwick, SM, Dron, RM and Ahmed, W 2018, Talking about sports brands - how our social media conversations reveal what we say , in: EASM 2018 - The European Sport Management Conference : Managing Sport in a Changing Europe, 5-8 September 2018, Malmo, Sweden.

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Official URL: https://easm2018.com
Item Type: Conference or Workshop Item (Paper)
Schools: Schools > Salford Business School > Salford Business School Research Centre
Journal or Publication Title: Proceedings EASM 2018, The European Sport Management Conference
Publisher: EASM
Depositing User: Dr Alex Fenton
Date Deposited: 13 Jun 2018 11:04
Last Modified: 13 Jun 2018 15:54
URI: http://usir.salford.ac.uk/id/eprint/47319

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