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Technology adoption: breaking down barriers using a virtual reality design support tool for hybrid concrete

Goulding, JS, Kagioglou, M, Sexton, MG, Zhang, X, Aouad, G and Barrett, PS 2007, 'Technology adoption: breaking down barriers using a virtual reality design support tool for hybrid concrete' , Construction Management and Economics, 25 (12) , pp. 1239-1250. (In Press)

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Abstract

The use of hybrid concrete technologies as a viable solution to traditional frame design has been inhibited by a general lack of information. The uptake of this technology has therefore been slow and parochial, as designers have tended to stay loyal to 'traditional', tried and tested technologies - their 'comfort zone'. This research identifies the barriers associated with technology adoption at industry, organization and individual levels; and uses hybrid concrete as the core context for discussion. The role of an enabling design support tool (HyCon) is presented, which can allow designers to overcome these inhibitors by providing an immersive, interactive and information-rich environment through which design solutions can be explored. This collaborative research project describes a 'proof of concept' design support tool to promote the use of hybrid concrete in structural frames. It encompasses knowledge creation, application and sharing functionality, to envision support and use of this new technology - thereby promoting organizational learning. Research findings note that, while design tools have a valuable role to play, it is also important to appreciate that the uptake of any new technology is a social phenomenon, and that subsequent adoption/uptake requires careful embedding and augmentation into company organizational systems in order to leverage advantage.

Item Type: Article
Uncontrolled Keywords: Built environment, business & management, construction industry, economics, design method, virtual prototyping, organizational learning, decision making, simulation
Themes: Subjects / Themes > T Technology > TA Engineering (General). Civil engineering (General)
Built and Human Environment
Schools: Colleges and Schools > College of Science & Technology > School of the Built Environment
Colleges and Schools > College of Science & Technology > School of the Built Environment > Salford Centre for Research & Innovation (SCRI)
Journal or Publication Title: Construction Management and Economics
Publisher: Routledge Taylor & Francis
Refereed: Yes
ISSN: 01446193
Depositing User: H Kenna
Date Deposited: 19 Jan 2009 13:38
Last Modified: 20 Aug 2013 15:49
URI: http://usir.eprints.org/id/eprint/606

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