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nD modelling: Industry uptake considerations

Lee, A and Sexton, MG 2007, 'nD modelling: Industry uptake considerations' , Journal of Construction Innovation, 7 (3) , pp. 288-302.

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Purpose – The purpose of this paper is to identify the key enablers and obstacles to the effective adoption and use of nD modelling technology. Design/methodology/approach – This paper explores the feasibility of industry absorbing and diffusing nD modelling technology by considering key technology transfer issues; namely, organisational direction, inter-organisational networks and the knowledge characteristics of technology. Findings from semi-structured interviews around a diagnostic technology transfer framework are used to offer implications for theory and practice. Findings – The results from 15 survey interviews indicate that construction professionals appreciate the potential significant benefits of nD modelling technology, but at present, nD modelling technology is seen as too embryonic; too far removed from construction firms' “comfort zones”; requiring too much investment; and, containing too many risks. Originality/value – The paper stresses that the challenge for nD modelling technology, along with any new technology, is to shift from its “technology push” emphasis, to a more balanced “market orientated” stance, which allows the technology to be shaped by both strategic design concerns, and day-to-day operational needs. If this trajectory is pursued, nD modelling technology could have a positive future.

Item Type: Article
Themes: Subjects / Themes > H Social Sciences > H Social Sciences (General)
Subjects / Themes > Q Science > QA Mathematics
Subjects / Themes > T Technology > TA Engineering (General). Civil engineering (General)
Built and Human Environment
Subjects outside of the University Themes
Schools: Colleges and Schools > College of Science & Technology
Colleges and Schools > College of Science & Technology > School of the Built Environment
Colleges and Schools > College of Science & Technology > School of the Built Environment > Salford Centre for Research & Innovation (SCRI)
Journal or Publication Title: Journal of Construction Innovation
Publisher: Emerald
Refereed: Yes
ISSN: 1471-4175
Depositing User: H Kenna
Date Deposited: 20 Sep 2007 15:21
Last Modified: 20 Aug 2013 15:49

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