Swift, JS 2002, 'Foreign language competence and cultural affinity: a study of UK executives in foreign markets' , Cross Cultural Management: an International Journal, 9 (2) , pp. 4-24.

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Abstract

Reports exploratory research which examines the relationship between the extent to which executives have a positive attitude towards a foreign culture and the level of competence they have achieved in that language. Suggests that this was a weak correlation but a much stronger one existed between these two factors within the Spanish market. Cites that cultural liking may be a positive factor in foreign language acquisition but only in some circumstances or cultures and ecnourages further research in this area.

Item Type:	Article
Uncontrolled Keywords:	Attitudes, foreign languages, learning, national cultures, Spain
Themes:	Subjects / Themes > H Social Sciences > HT Communities. Classes. Races Subjects / Themes > P Language and Literature > PB Modern languages. Celtic languages > PB0001 Modern languages Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business Memory, Text and Place Subjects outside of the University Themes
Schools:	Colleges and Schools > College of Business & Law > Salford Business School > Marketing and Services Management
Journal or Publication Title:	Cross Cultural Management: an International Journal
Publisher:	Emerald
Refereed:	Yes
ISSN:	13527606
Depositing User:	H Kenna
Date Deposited:	16 Oct 2007 10:40
Last Modified:	12 Mar 2013 12:19
URI:	http://usir.salford.ac.uk/id/eprint/772

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