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Business culture in Latin America: interactive learning for UK SMEs

Swift, JS and Lawrence, K 2003, 'Business culture in Latin America: interactive learning for UK SMEs' , Journal of European Industrial Training, 27 (8) , pp. 389-397.

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Abstract

In 2000, Academic Enterprise in the University of Salford, UK began working with TradePartnersUK to investigate how higher education could support the development of international trade, particularly in the small- to medium-sized enterprise (SME) sector. The UK business community has traditionally suffered from a lack of foreign language and business culture skills and little understanding of the cultures within which they operate. SMEs in particular, with more limited financial resources, find it difficult to free staff to attend even short-term courses. This suggested that e-learning might provide a partial solution, enabling courses to be accessed at a time and place convenient to the learner, and at a fraction of the cost associated with more traditional methods of delivery. From this background the BUCLA (Business Culture in Latin America) project emerged, initially focused on Mexico. In view of the success achieved, the project was subsequently extended to cover other Latin American countries.

Item Type: Article
Themes: Subjects / Themes > H Social Sciences > HT Communities. Classes. Races
Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business
Subjects outside of the University Themes
Schools: Colleges and Schools > College of Business & Law > Salford Business School > International Strategy People Management & Salford Law
Journal or Publication Title: Journal of European Industrial Training
Publisher: Emerald
Refereed: Yes
ISSN: 0309-0590
Depositing User: H Kenna
Date Deposited: 16 Oct 2007 10:42
Last Modified: 20 Aug 2013 16:50
URI: http://usir.salford.ac.uk/id/eprint/773

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