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The changing nature of international business relationships and foreign language competence

Swift, JS and Huang, Y 2004, 'The changing nature of international business relationships and foreign language competence' , International Journal of Management Practice, 1 (1) , pp. 21-40.

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Abstract

This paper examines the role of Foreign Language Competence (FLC) in international business, at a time when business activity, in general, is becoming increasingly international, and when the focus of business relationships is changing from that of a short-term, task-orientated approach, to one of a longer-term relationship orientation. As a consequence of these changes, the authors suggest that FLC should become increasingly focused on the development/maintenance of long-term business relationships, rather than the traditional short-term "sales-orientation" which has been the case so far. The paper is a conceptual contribution, which will be empirically tested at a later date.

Item Type: Article
Uncontrolled Keywords: Foreign language competence, cross-cultural business relationship development, joint ventures, international business, culture, internationalisation, market entry, communications, business relationships
Themes: Subjects / Themes > H Social Sciences > HT Communities. Classes. Races
Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business
Subjects / Themes > P Language and Literature > PB Modern languages. Celtic languages > PB0001 Modern languages
Memory, Text and Place
Subjects outside of the University Themes
Schools: Colleges and Schools > College of Business & Law > Salford Business School > Marketing and Services Management
Journal or Publication Title: International Journal of Management Practice
Publisher: Inderscience
Refereed: Yes
ISSN: 14779064
Depositing User: H Kenna
Date Deposited: 16 Oct 2007 10:44
Last Modified: 20 Aug 2013 16:50
URI: http://usir.salford.ac.uk/id/eprint/774

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