The dynamics of destination attribute importance
Fallon, P and Schofield, PS 2006, 'The dynamics of destination attribute importance' , Journal of Business Research, 59 (6) , pp. 709-713.Full text not available from this repository.
The importance construct plays a vital role in evaluating visitor perceptions and experience of tourism destinations. This article examines the dynamics of attribute importance assessment at destination level with respect to Orlando, Florida. The article addresses previous findings relating to timing, evaluates alternative methods of importance measurement and assesses both the sensitivity of IPA outcomes to the choice of importance measure and the relevance of the three factor theory of satisfaction at destination level. Three main findings emerge. Firstly, the importance of Orlando's features does not change significantly over the course of the holiday or with increasing visitation levels. Secondly, the type of importance measure and the dynamic nature of importance relating to response variance influence IPA outcomes. Thirdly, the hierarchical factor importance model identifies ‘basic’, ‘performance’ and ‘excitement’ satisfaction factors in both first-time visitor and repeater markets. The article offers recommendations for further research.
|Themes:||Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business|
Subjects / Themes > G Geography. Anthropology. Recreation > G Geography (General) > G0149 Travel. Voyages and travels (General) > G0149.5 Travel and state. Tourism
Subjects outside of the University Themes
|Schools:||Colleges and Schools > College of Business & Law > Salford Business School > Marketing and Services Management|
|Journal or Publication Title:||Journal of Business Research|
|Depositing User:||H Kenna|
|Date Deposited:||16 Oct 2007 14:47|
|Last Modified:||12 Mar 2013 10:10|
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