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First-timer versus repeat visitor satisfaction: the case of Orlando, Florida

Fallon, P and Schofield, PS 2004, 'First-timer versus repeat visitor satisfaction: the case of Orlando, Florida' , Tourism Analysis, 8 (2) , pp. 205-210.

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Abstract

This article compares first-time and repeat visitor satisfaction with Orlando, FL. Factor analysis (PCA) of subjects' ratings on 22 ``performance'' attributes produced five factors: primary, secondary, and tertiary attractions, facilitators, and transport plus. A one-way between-groups MANOVA identified a significant difference between first-time and repeat segments on the secondary attractions. Regression of overall tourist satisfaction with Orlando against the factors showed that secondary attractions were the single most influential factor affecting tourists' overall satisfaction with Orlando. Subdivision of the sample into first-timer and repeater segments showed that the overall satisfaction of first-timers and repeaters was explained by different hierarchies of factors.

Item Type: Article
Themes: Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business
Subjects / Themes > G Geography. Anthropology. Recreation > G Geography (General) > G0149 Travel. Voyages and travels (General) > G0149.5 Travel and state. Tourism
Subjects outside of the University Themes
Schools: Colleges and Schools > College of Business & Law > Salford Business School > Marketing and Services Management
Journal or Publication Title: Tourism Analysis
Publisher: Cognizant Communication Corporation
Refereed: Yes
ISSN: 1083-5423
Depositing User: H Kenna
Date Deposited: 16 Oct 2007 14:49
Last Modified: 20 Aug 2013 16:50
URI: http://usir.salford.ac.uk/id/eprint/796

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