First-timer versus repeat visitor satisfaction: the case of Orlando, Florida
Fallon, P and Schofield, PS 2004, 'First-timer versus repeat visitor satisfaction: the case of Orlando, Florida' , Tourism Analysis, 8 (2) , pp. 205-210.Full text not available from this repository.
This article compares first-time and repeat visitor satisfaction with Orlando, FL. Factor analysis (PCA) of subjects' ratings on 22 ``performance'' attributes produced five factors: primary, secondary, and tertiary attractions, facilitators, and transport plus. A one-way between-groups MANOVA identified a significant difference between first-time and repeat segments on the secondary attractions. Regression of overall tourist satisfaction with Orlando against the factors showed that secondary attractions were the single most influential factor affecting tourists' overall satisfaction with Orlando. Subdivision of the sample into first-timer and repeater segments showed that the overall satisfaction of first-timers and repeaters was explained by different hierarchies of factors.
|Themes:||Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business|
Subjects / Themes > G Geography. Anthropology. Recreation > G Geography (General) > G0149 Travel. Voyages and travels (General) > G0149.5 Travel and state. Tourism
Subjects outside of the University Themes
|Schools:||Colleges and Schools > College of Business & Law > Salford Business School > Marketing and Services Management|
|Journal or Publication Title:||Tourism Analysis|
|Publisher:||Cognizant Communication Corporation|
|Depositing User:||H Kenna|
|Date Deposited:||16 Oct 2007 14:49|
|Last Modified:||20 Aug 2013 16:50|
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