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An evaluation of the NPD activities of four food manufacturers

Rudder, A 2003, 'An evaluation of the NPD activities of four food manufacturers' , British Food Journal, 105 (7) , pp. 460-476.

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Abstract

Highlights the large number of food product innovations and extensions being developed across Europe. The types of developments are often represented as “new developments”’ in their broadest sense. Research was undertaken to ascertain the types of developments being embarked on by SME food manufacturers and to identify the influences to which they are subjected when trying to meet the needs of the retailer, and ultimately the consumer. Concludes that food manufacturers are proactive in making a range of “adjustments” to their products rather than developing “new to the world products”.

Item Type: Article
Themes: Subjects / Themes > T Technology > T Technology (General) > T175 Industrial research. Research and development
Subjects / Themes > T Technology > TP Chemical technology > TP368 Food processing and manufacture
Subjects outside of the University Themes
Schools: ?? sch_sbs ??
Journal or Publication Title: British Food Journal
Publisher: Emerald
Refereed: Yes
ISSN: 0007-070X
Depositing User: H Kenna
Date Deposited: 16 Oct 2007 15:59
Last Modified: 20 Aug 2013 16:50
URI: http://usir.salford.ac.uk/id/eprint/808

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