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Evaluating trust in electronic commerce: a study based on the information provided on merchants' websites

Meziane, F and Kasiran, MK 2008, 'Evaluating trust in electronic commerce: a study based on the information provided on merchants' websites' , Journal of the Operational Research Society, 59 (4) , pp. 464-472.

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    Abstract

    Lack of trust has been identified as a major problem hampering the growth of Electronic Commerce (EC). It is reported by many studies that a large number of online shoppers abandon their transactions because they do not trust the website when they are asked to provide personal information. To support trust, we developed an information framework model based on research on EC trust. The model is based on the information a consumer expects to find on an EC website and that is shown from the literature to increase his/her trust towards online merchants. An information extraction system is then developed to help the user find this information. In this paper, we present the development of the information extraction system and its evaluation. This is then followed by a study looking at the use of the identified variables on a sample of EC websites.

    Item Type: Article
    Uncontrolled Keywords: Marketing sale, credit and risk scoring, information technology, data mining
    Themes: Subjects / Themes > H Social Sciences > HF Commerce
    Subjects / Themes > Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources
    Subjects / Themes > Q Science > QA Mathematics > QA075 Electronic computers. Computer science > QA076 Computer software
    Subjects outside of the University Themes
    Schools: Colleges and Schools > College of Science & Technology
    Colleges and Schools > College of Science & Technology > School of Computing, Science and Engineering
    Colleges and Schools > College of Science & Technology > School of Computing, Science and Engineering > Data Mining and Pattern Recognition Research Centre
    Journal or Publication Title: Journal of the Operational Research Society
    Publisher: Palgrave Macmillan
    Refereed: Yes
    ISSN: 01605682
    Depositing User: H Kenna
    Date Deposited: 06 Jan 2009 12:02
    Last Modified: 20 Aug 2013 16:51
    URI: http://usir.salford.ac.uk/id/eprint/910

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