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Book review: How brands grow what marketers dont know by Byron Sharp

Reeves, P 2013, 'Book review: How brands grow what marketers dont know by Byron Sharp' , Journal of Marketing Management, 29 (13/14) , pp. 1644-1647.

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Item Type: Article
Themes: Subjects / Themes > H Social Sciences > HF Commerce
Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business
Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of products
Subjects outside of the University Themes
Schools: Colleges and Schools > College of Business & Law > Salford Business School > Marketing and Services Management
Journal or Publication Title: Journal of Marketing Management
Publisher: Westburn, Routledge, Taylor and Francis Group
Refereed: Yes
ISSN: 0267-257X
Funders: Non funded research
Depositing User: P Reeves
Date Deposited: 10 Aug 2010 08:58
Last Modified: 26 Jan 2015 17:59
URI: http://usir.salford.ac.uk/id/eprint/9541

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