Book review: How brands grow what marketers dont know by Byron Sharp
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Reeves, P 'Book review: How brands grow what marketers dont know by Byron Sharp' , Journal of Marketing Management . (In Press)
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Official URL: http://www.informaworld.com/rjmm
| Item Type: | Article |
|---|---|
| Themes: | Subjects / Themes > H Social Sciences > HF Commerce Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of products Subjects outside of the University Themes |
| Schools: | Colleges and Schools > College of Business & Law > Salford Business School > Marketing and Services Management |
| Journal or Publication Title: | Journal of Marketing Management |
| Publisher: | Westburn, Routledge, Taylor and Francis Group |
| Refereed: | Yes |
| ISSN: | 0267-257X |
| Depositing User: | P Reeves |
| Date Deposited: | 10 Aug 2010 09:58 |
| Last Modified: | 08 Mar 2013 15:03 |
| URI: | http://usir.salford.ac.uk/id/eprint/9541 |
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