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Book review: How brands grow what marketers dont know by Byron Sharp

Reeves, P 'Book review: How brands grow what marketers dont know by Byron Sharp' , Journal of Marketing Management . (In Press)

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      Item Type: Article
      Themes: Subjects / Themes > H Social Sciences > HF Commerce
      Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business
      Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of products
      Subjects outside of the University Themes
      Schools: Colleges and Schools > College of Business & Law > Salford Business School > Marketing and Services Management
      Journal or Publication Title: Journal of Marketing Management
      Publisher: Westburn, Routledge, Taylor and Francis Group
      Refereed: Yes
      ISSN: 0267-257X
      Depositing User: P Reeves
      Date Deposited: 10 Aug 2010 09:58
      Last Modified: 20 Aug 2013 17:20
      URI: http://usir.salford.ac.uk/id/eprint/9541

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