In the frame : investigating the use of mobile phone photography in museums

Leighton, D 2007, 'In the frame : investigating the use of mobile phone photography in museums' , International Journal of Nonprofit and Voluntary Sector Marketing, 12 , pp. 308-319.

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The ubiquitous use of mobile phone technology to capture photographic images has rapidly become an accepted feature of our social and cultural lifestyle. From the capture of photographic images in a social setting to the evening news reports of the 7/7 suicide bombings that led with phone video footage taken by a member of the public, mobile phone photography has rapidly become embedded in everyday life and presents a new set of challenges for marketers in all sectors. Within the heritage sector, mobile phone photography presents new methods for visitors to interact with and interpret historic sites, buildings and artefacts. This paper explores the use of mobile phone photography within the museum setting through an empirical study conducted at the National Football Museum in Preston, UK. It discusses the role of mobile phone photography in the visitor experience, in formal and informal learning provision, in stimulating the motivation to learn and in encouraging social interaction with visitor groups. The paper concludes with the identification of potential marketing opportunities for the museum and wider heritage sector.

Item Type: Article
Themes: Subjects / Themes > T Technology > TR Photography
Subjects outside of the University Themes
Schools: Schools > School of Arts & Media > Arts, Media and Communication Research Centre
Journal or Publication Title: International Journal of Nonprofit and Voluntary Sector Marketing
Publisher: Wiley-Blackwell
Refereed: Yes
ISSN: 1465-4520
Related URLs:
Depositing User: D Leighton
Date Deposited: 21 Dec 2010 15:28
Last Modified: 16 Feb 2022 10:47

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