Avila-Porro, D, Light, BA 
ORCID: https://orcid.org/0000-0002-0038-8979 and McLean, R
2008,
'Web mediated market interactions and enterprise software'
, Cutter IT Journal, 21 (6)
, pp. 29-33.
Abstract
With increased consolidation and a few large vendors dominating the market, how can software vendors distinguish themselves in order to maintain profitability and gain market share? Increasingly customers are becoming more proactive in selecting a vendor and a product, drawing upon various publications, market surveys, mailing lists, and, of course, other users. In particular, though, a company's Web site is the obvious place to begin information gathering. In sum, it may seem that the days of the uninformed customer prepared to be "sold to" are potentially all but gone.
| Item Type: | Article |
|---|---|
| Themes: | Media, Digital Technology and the Creative Economy |
| Schools: | Schools > School of Arts & Media Schools > School of Arts & Media > Arts, Media and Communication Research Centre |
| Journal or Publication Title: | Cutter IT Journal |
| Publisher: | Cutter Consortium, |
| Refereed: | Yes |
| Depositing User: | BA Light |
| Date Deposited: | 02 Sep 2011 12:16 |
| Last Modified: | 27 Aug 2021 22:42 |
| URI: | https://usir.salford.ac.uk/id/eprint/17205 |
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