Web mediated market interactions and enterprise software

Avila-Porro, D, Light, BA ORCID: https://orcid.org/0000-0002-0038-8979 and McLean, R 2008, 'Web mediated market interactions and enterprise software' , Cutter IT Journal, 21 (6) , pp. 29-33.

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With increased consolidation and a few large vendors dominating the market, how can software vendors distinguish themselves in order to maintain profitability and gain market share? Increasingly customers are becoming more proactive in selecting a vendor and a product, drawing upon various publications, market surveys, mailing lists, and, of course, other users. In particular, though, a company's Web site is the obvious place to begin information gathering. In sum, it may seem that the days of the uninformed customer prepared to be "sold to" are potentially all but gone.

Item Type: Article
Themes: Media, Digital Technology and the Creative Economy
Schools: Schools > School of Arts & Media
Schools > School of Arts & Media > Arts, Media and Communication Research Centre
Journal or Publication Title: Cutter IT Journal
Publisher: Cutter Consortium,
Refereed: Yes
Depositing User: BA Light
Date Deposited: 02 Sep 2011 12:16
Last Modified: 27 Aug 2021 22:42
URI: https://usir.salford.ac.uk/id/eprint/17205

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