An information framework for a merchant trust agent in electronic commerce

Kasiran, MK and Meziane, F ORCID: 2002, 'An information framework for a merchant trust agent in electronic commerce' , in: Intelligent data engineering and automated learning , Lecture notes in computer science (LNCS24) , Springer, Berlin / Heidelberg, Germany, pp. 243-248.

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eCommerce is a faceless business arrangement where the process of creating trust towards merchants, hereby referred to as merchant trust, is still a big challenge. Merchant trust framework can be created by using factors such as existence, affiliation, performance and policy. In this paper, we present an information model for a merchant trust based on the previously cited factors. We then provide a framework for the implementation of the model using intelligent agents. Gathering the required information on the merchant is the first step in helping consumers to evaluate merchant trust in an eCommerce setting.

Item Type: Book Section
Editors: Yin, H, Allinson, N, Freeman, R, Keane, J and Hubbard, S
Additional Information: The original publication is available at Proceedings of the Third International Conference on Intelligent Data Engineering and Automated Learning, IDEAL 2002, held in Manchester, UK in August 2002
Themes: Subjects / Themes > H Social Sciences > HF Commerce
Subjects / Themes > Q Science > QA Mathematics > QA075 Electronic computers. Computer science
Subjects outside of the University Themes
Schools: Schools > School of Computing, Science and Engineering > Salford Innovation Research Centre
Publisher: Springer
Refereed: Yes
Series Name: Lecture notes in computer science
ISBN: 9783540440253
Related URLs:
Depositing User: Prof Farid Meziane
Date Deposited: 13 Feb 2009 12:20
Last Modified: 16 Feb 2022 08:09

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