The study of political marketing at a local level : conceptual foundations and research directions

Reeves, P ORCID: https://orcid.org/0000-0002-0215-0112 2010, 'The study of political marketing at a local level : conceptual foundations and research directions' , Romanian Journal of Marketing (1) , pp. 96-113.

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Abstract

Whilst political marketing has become established as a research theme, there has been a lack of conceptual and empirical research into local political marketing strategies and practices. In the context of U.K, this paper begins to explore local political marketing as a subject. The notion of local political marketing is therefore introduced, before the role of local party members in political marketing is considered. The paper then outlines current and potential future research avenues in local political marketing, before closing with conclusions.

Item Type:	Article
Themes:	Subjects outside of the University Themes
Schools:	Schools > Salford Business School > Salford Business School Research Centre
Journal or Publication Title:	Romanian Journal of Marketing
Publisher:	Rosetti Educational
Refereed:	Yes
ISSN:	1842-2454
Depositing User:	P Reeves
Date Deposited:	05 Oct 2011 11:18
Last Modified:	17 Apr 2020 09:45
URI:	http://usir.salford.ac.uk/id/eprint/17867

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