Anthropomorphic vs non-anthropomorphic user interface feedback for online hotel bookings

Murano, P, Gee, A and O'Brian Holt, P 2007, Anthropomorphic vs non-anthropomorphic user interface feedback for online hotel bookings , in: Ninth International Conference on Enterprise Information Systems ICEIS (5) 2007, June 2007, Funchal, Madeira, Portugal.

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This paper describes an experiment and its results concerning research that has been going on for a number of years in the area of anthropomorphic user interface feedback. The main aims of the research have been to examine the effectiveness and user satisfaction of anthropomorphic feedback in various domains. The results are of use to all interactive systems designers, particularly when dealing with issues of user interface feedback design. There is currently some disagreement amongst computer scientists concerning the suitability of such types of feedback. This research is working to resolve this disagreement and in turn can help software houses to increase their profits by developing better user interfaces that will promote an increase in sales. The experiment detailed, concerns the specific software domain of Online Factual Delivery in the specific context of online hotel bookings. Anthropomorphic feedback was compared against an equivalent non-anthropomorphic feedback. Statistically significant results were obtained suggesting that the non-anthropomorphic feedback was more effective. The results for user satisfaction were however less clear.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Unpublished conference proceedings
Themes: Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business
Subjects / Themes > Q Science > QA Mathematics > QA075 Electronic computers. Computer science > QA076 Computer software
Subjects outside of the University Themes
Schools: Schools > School of Computing, Science and Engineering
Schools > School of Computing, Science and Engineering > Salford Innovation Research Centre
Refereed: Yes
Related URLs:
Depositing User: Institutional Repository
Date Deposited: 25 Mar 2009 11:02
Last Modified: 15 Feb 2022 17:40

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