Teddy bears and perfumes: advertising information - knowledge management at its best!

Burke, ME 1998, Teddy bears and perfumes: advertising information - knowledge management at its best! , in: Sixth International Symposium for Information Science (ISI 1998), 3-7 November 1998, Prague, Czech Republic.

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Abstract

This paper will examine the issues surrounding marketing in today’s business orientated climate and the role of knowledge managers as providers of information.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	Conference proceedings: Knowledge Management and Communication systems, Workflow Management, Multimedia, Knowledge Transfer. Publisher: UVK Verlagsgesellschaft mbH, Constance.
Themes:	Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of products Subjects / Themes > Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science Subjects outside of the University Themes
Schools:	Schools > Salford Business School > Salford Business School Research Centre
Refereed:	Yes
Depositing User:	Institutional Repository
Date Deposited:	17 Apr 2009 15:53
Last Modified:	15 Feb 2022 17:40
URI:	https://usir.salford.ac.uk/id/eprint/1880

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