Kreps, DGP ORCID: https://orcid.org/0000-0002-5776-2888
2011,
'Social networking and transnational capitalism'
, tripleC - Cognition, Communication, Co-operation, 9 (2)
, pp. 689-701.
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Abstract
Social Networking Sites (SNS) have become a key component of users’ experience of the internet. Whilst much has been made of the social dynamics of online SNS, the influence of the structures and operations of these sites – and the business models behind them – on users is rarely accounted for. This paper argues that behind the social behaviours sup- ported by SNS, there is a growing shift towards viewing online communities as commodities, and SNS as an extension of mainstream capitalist ideologies fostered by existing patterns of commercialization and consumption. Using the works of Gramsci, Gill and Hardt & Negri to provide a critical grounding, this paper explores the popular SNS site ‘Facebook’ and suggests that SNS may feel to the users to be free, social, personal, but in fact SNS are business as usual.
Item Type: | Article |
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Themes: | Media, Digital Technology and the Creative Economy |
Schools: | Schools > Salford Business School > Salford Business School Research Centre |
Journal or Publication Title: | tripleC - Cognition, Communication, Co-operation |
Publisher: | University of Salzburg |
Refereed: | Yes |
ISSN: | 1726-670X |
Depositing User: | Dr DGP Kreps |
Date Deposited: | 12 Dec 2011 16:33 |
Last Modified: | 16 Feb 2022 13:47 |
URI: | http://usir.salford.ac.uk/id/eprint/19145 |
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