Sustainable virtual world ecosystems

Campbell, J, Fletcher, G ORCID: and Greenhill, A 2007, 'Sustainable virtual world ecosystems' , The Database for Advances in Information Systems (SIGMIS), 38 (4) , pp. 29-31.

Full text not available from this repository. (Request a copy)


This paper outlines an agenda for research that contributes to the development of sustainable virtual world ecosystems. It provides direction for understanding the social aspects of both trust and conflict. Trust is often referred to in research to examine the social interactions observed in virtual communities. It is an important theoretical factor affecting user intention to give and receive information. However, trust is a problematic construct, as it is based on culturally and historically specific assumptions about human association and social organization.

Item Type: Article
Schools: Schools > Salford Business School > Salford Business School Research Centre
Journal or Publication Title: The Database for Advances in Information Systems (SIGMIS)
Refereed: Yes
Depositing User: Gordon Fletcher
Date Deposited: 09 Sep 2009 13:19
Last Modified: 27 Aug 2021 22:09

Actions (login required)

Edit record (repository staff only) Edit record (repository staff only)