E-commerce conductions between formality and haphazardness :

Alsahouly, I 2012, 'E-commerce conductions between formality and haphazardness :' , International Journal of Research in Management & Technology, 2 (2) , pp. 174-179.

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Abstract

This paper aims to explore the current Egyptian consumers' perceptions toward the utilization and adoption of e-commerce conductions. Data for the research was collected from fifty interviewees using stratified sampling method. Unstructured interview questions were addressed to collect qualitative data pertaining to consumers' perception toward e-purchase decisions and their insight toward the availability of formal and haphazard e-purchasing conductions.

Item Type:	Article
Uncontrolled Keywords:	e-commerce; Business to Consumer conduction; social media; e-trust; Egyptian consumers
Themes:	Media, Digital Technology and the Creative Economy
Schools:	Schools > Salford Business School Schools
Journal or Publication Title:	International Journal of Research in Management & Technology
Publisher:	International Journal of Research in Management & Technology
Refereed:	Yes
ISSN:	2249-9563
Related URLs:	Publication
Funders:	Non funded research
Depositing User:	I Alsahouly
Date Deposited:	01 Feb 2013 11:27
Last Modified:	08 Aug 2017 22:59
URI:	http://usir.salford.ac.uk/id/eprint/28353

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