Social media in Europe: Lessons from an online survey

Aaltonen, S, Kakderi, C, Hausmann, V and Heinze, A 2013, Social media in Europe: Lessons from an online survey , in: 18th UKAIS Annual Conference: Social Information Systems, 19-20 March 2013, Worcester College, Oxford, UK.

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The popularity and use of social media is increasing in Europe. It facilitates a new emerging international business communication culture, which can help in developing new business relations utilizing the wide range of online applications. However, there are no studies, which help, in particular, small and medium sized enterprises (SMEs) to develop appropriate strategies. This paper identifies and discusses the problems, which arose when administrating an online social media survey in 31 European countries, and gives a short preliminary insight into the results. The main finding indicates the existence of different social media etiquette rules both among countries, ages and types of use (personal or professional use). Results also show that in countries where no personal networks of the research team were present there was a complete lack of response, suggesting that there is a need to develop networks initially before meaningful information exchange can commence.

Item Type: Conference or Workshop Item (Paper)
Themes: Media, Digital Technology and the Creative Economy
Memory, Text and Place
Schools: Schools > Salford Business School > Salford Business School Research Centre
Journal or Publication Title: Proceedings of the 18th UKAIS Conference
Publisher: UKAIS
Refereed: Yes
Funders: The European Commission
Depositing User: Dr Aleksej Heinze
Date Deposited: 22 Mar 2013 16:48
Last Modified: 27 Aug 2021 23:03

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