Flu frames

Staniland, KM and Smith, GWH ORCID: https://orcid.org/0000-0002-9496-434X 2013, 'Flu frames' , Sociology Of Health & Illness, 35 (2) , pp. 309-324.

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This article investigates how the frame concept was used in media studies of the 2009 flu pandemic representation. We examine how frame (or framing) analysis has illuminated sociological features of these depictions and how the frame concept facilitated an analytic understanding of the media representations. We first outline the principal uses of the concept in the social sciences. We then examine the approach and findings of empirical studies of the 2009 outbreak. We report our own findings under three headings: production; text; and consumption of flu frames. This schema provides a better understanding of key sociological dimensions of news responses to the 2009 pandemic. Most articles reviewed were conducted under the auspices of communication studies. We show that questions of frame production and the interpretation and challenging of frames, while not at the forefront of many analyses, nevertheless were not neglected.

Item Type: Article
Themes: Health and Wellbeing
Schools: Schools > School of Health and Society > Centre for Applied Research in Health, Welfare and Policy
Schools > School of Health and Society
Journal or Publication Title: Sociology Of Health & Illness
Publisher: Blackwell Publishing
Refereed: Yes
ISSN: 0141-9889
Related URLs:
Funders: Non funded research
Depositing User: KM Staniland
Date Deposited: 10 Jul 2014 17:18
Last Modified: 16 Feb 2022 15:36
URI: https://usir.salford.ac.uk/id/eprint/32012

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