Poor Rezaei, SM and Heinze, A 2014, SME competitiveness through online brand communities: An exploration of brand loyalty , in: Institute for Small Business and Entrepreneurship (ISBE), 5-6 Nov 2014, Manchester, UK.
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Official URL: http://www.isbe.org.uk
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Themes: | Media, Digital Technology and the Creative Economy |
| Schools: | Schools > Salford Business School > Salford Business School Research Centre |
| Journal or Publication Title: | ISBE2014 Proceeding |
| Publisher: | Institute for Small Business and Entrepreneurship (ISBE) |
| Refereed: | Yes |
| Related URLs: | |
| Funders: | Non funded research |
| Depositing User: | MOJTABA POORREZAEI |
| Date Deposited: | 31 Oct 2014 17:06 |
| Last Modified: | 16 Feb 2022 16:01 |
| URI: | http://usir.salford.ac.uk/id/eprint/33010 |
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