Madhyamam newspaper: Which way forward

Mankavil Kovil Veettil, N, Pati, DP, Satpathy, CS, Saha, B, Saxena, K and Narayanan, A 2014, Madhyamam newspaper: Which way forward [Teaching Resource].

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Madhyamam is a Malayalam-language newspaper headquartered in the southern Indian state of Kerala. Launched by a conservative Islamic trust in 1987, much of the newspaper’s coverage and content were dictated by the trust. Though the quality of the content was widely appreciated, this factor did not translate into the sales revenues that Madhyamam anticipated; at least part of this shortfall was because of Madhyamam’s public image as a pro-Muslim newspaper. Since 2006, the management of the newspaper, which was distinct from the trust, had been making efforts to shed this image. Driven by its vision of becoming the largest newspaper in India by 2020, management had been exploring various options to stimulate readership and sales. The task was made difficult by stiff competition from major local players, the entry of national players and the proliferation of regional news channels.

Item Type: Teaching Resource
Themes: Subjects outside of the University Themes
Schools: Schools > Salford Business School > Salford Business School Research Centre
Publisher: Ivey Publishing
Funders: Non funded research
Depositing User: Dr. Nandakumar M.K.
Date Deposited: 04 Feb 2015 18:32
Last Modified: 27 Aug 2021 23:14

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