Super Mario seriality : Nintendo’s narratives and audience targeting within the video game console industry

Smith, AN ORCID: 2014, 'Super Mario seriality : Nintendo’s narratives and audience targeting within the video game console industry' , in: Storytelling in the Media Convergence Age: Exploring Screen Narratives , Palgrave Macmillan, pp. 21-39.

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While games studies has theorised the ways in which video games convey narrative it has so far neglected the industrial circumstances that structure these narratives. Using the video game developer, publisher and hardware-manufacturer Nintendo as a case study, this chapter intervenes within this field by connecting the storyworlds of the company’s Super Mario and Legend of Zelda series to its industrial practice of audience targeting. It shows how Nintendo’s aims to attract both new audiences and dedicated consumers result in individual instalments of ongoing series appealing to new players via self-contained storylines and to dedicated players through serial techniques of repetition and variation concerning the narratives of prior instalments. It furthermore demonstrates how Nintendo incorporates its innovations in console hardware technology within these serial techniques.

Item Type: Book Section
Editors: Pearson, R and Smith, AN
Themes: Media, Digital Technology and the Creative Economy
Schools: Schools > School of Arts & Media > Arts, Media and Communication Research Centre
Publisher: Palgrave Macmillan
Refereed: No
ISBN: 9781137388148
Related URLs:
Funders: Non funded research
Depositing User: AN Smith
Date Deposited: 16 Feb 2015 12:49
Last Modified: 15 Feb 2022 19:03

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