Assessing the Usability for Arabic language Websites

Arif, M ORCID: https://orcid.org/0000-0002-3769-3838 and Gupta, A 2014, 'Assessing the Usability for Arabic language Websites' , International Journal of Technology and Human Interaction, 10 (3) , pp. 72-93.

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Abstract

With increasing reliance on web-based services by today's customer, organizations continuously invest time and money to provide better experience to their customers. Usability studies are very important to assure that customer expectations are achieved effectively and efficiently. The aspect of usability becomes even more important in a multilingual society. The aim of this research is to evaluate usability standards for Arabic and determine if these standards are different from English. A case study involving a Dubai Municipality website has been used to identify the differences between the two languages. A usability test was developed which was divided into two parts: a usability experiment and an online questionnaire. A total of 30 evaluators were chosen for the test. T-tests were conducted for each of the 10 tasks performed during the experiment. The evaluator questionnaire was used after the experiment to obtain the evaluators' feedback. In terms of design, websites in Arabic and English have the same look and feel. In terms of information content, the English content was more usable than Arabic. The research concluded with recommendations to improve the content of the Arabic website.

Item Type:	Article
Themes:	Built and Human Environment
Schools:	Schools > School of the Built Environment > Centre for Urban Processes, Resilient Infrastructures & Sustainable Environments
Journal or Publication Title:	International Journal of Technology and Human Interaction
Publisher:	IGI Global
Refereed:	Yes
ISSN:	1548-3908
Related URLs:	Publication
Funders:	Non funded research
Depositing User:	M Arif
Date Deposited:	14 Aug 2015 16:04
Last Modified:	27 Aug 2021 20:19
URI:	https://usir.salford.ac.uk/id/eprint/36046

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