A model of customer engagement in online brand community (OBC): The dual intention-formation processes

Poor Rezaei, SM 2015, A model of customer engagement in online brand community (OBC): The dual intention-formation processes , in: British Academy of Management E-business and E-government Special Interest Group, Bradford University School of Management. (Unpublished)

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Item Type:	Conference or Workshop Item (Other)
Themes:	Media, Digital Technology and the Creative Economy
Schools:	Schools > Salford Business School > Salford Business School Research Centre
Refereed:	Yes
Funders:	Non funded research
Depositing User:	MOJTABA POORREZAEI
Date Deposited:	17 Sep 2015 14:11
Last Modified:	16 Feb 2022 17:06
URI:	https://usir.salford.ac.uk/id/eprint/36186

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