Mohamad, MRA 
ORCID: https://orcid.org/0000-0001-7172-1110
2011,
HIV treatment at the bottom of the pyramid : case of Cipla in South Africa
, Working Paper,
Manchester Business School, Manchester, UK.
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Abstract
Cipla is a giant Indian pharmaceutical company that reshaped the foundations of the pharmaceutical industry. Despite the parenting practices, low R&D spending and hard competitive games, Cipla won the debate with the Big Pharma (largest 30 Pharmaceutical companies in the world). With its wise leadership the company Shifted from price-cutting orientation to the opportunity management orientation. Then to the development orientation that overwhelmed the traditional strategies and helped the company to gain citizens’ loyalty, governments trust, and the cooperation of nongovernmental organizations. By following Prahalad’s value creation (VC) and Bottom of the pyramid models (BOP), this paper analysis Cipla’s business model to deeply understand its core competencies, problems, and initiatives.
| Item Type: | Monograph (Working Paper) |
|---|---|
| Schools: | Schools > Salford Business School |
| Journal or Publication Title: | Manchester Business School Research Paper |
| Publisher: | Manchester Business School |
| Series Name: | Manchester Business School Research Paper |
| Funders: | University of Manchester |
| Depositing User: | Dr Mostafa Mohamad |
| Date Deposited: | 04 Jan 2016 13:59 |
| Last Modified: | 02 Nov 2018 13:57 |
| URI: | http://usir.salford.ac.uk/id/eprint/37682 |
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