Electronic business : a business model can make the difference

Owens, Jonathan D ORCID: https://orcid.org/0000-0002-2913-0955 2006, 'Electronic business : a business model can make the difference' , Management Services, 50 (1) , pp. 24-29.

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Conducting business electronically, electronic commerce has such well-documented advantages that if a business does not engage in doing so one must question the wisdom of management. The major growth in this transition will be from established ‘bricks and mortar’ businesses, where ‘going on-line” appears relatively simple and easy to do. Designing a web to sell and buy on-line is easy and certainly offers advantages over traditional business practices. However, the real potential for successful e-business is in the choice of correct business model. That design selection is critical to assuring that the major components of e-business are appropriately included, and that they all relate to assuring customer satisfaction. This article describes the path to business model conceptual selection and unique design for ‘bricks and mortar’ businesses to assure success in e-business. The critical components; supply chain management, cost reduction, relationship marketing and adding value, all relate to trading information for inventory and assets. The formula for doing this, a careful integration of these factors, serves to satisfy customers – the key to e-business.

Item Type: Article
Schools: Schools > Salford Business School
Journal or Publication Title: Management Services
Publisher: Institute of Management Services
ISSN: 0307-6768
Funders: Non funded research
Depositing User: Dr Jonathan D Owens
Date Deposited: 08 Feb 2016 14:11
Last Modified: 15 Feb 2022 20:18
URI: https://usir.salford.ac.uk/id/eprint/37920

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