An evaluation of organisational groundwork and learning objectives for new product development

Owens, Jonathan D ORCID: https://orcid.org/0000-0002-2913-0955 2004, 'An evaluation of organisational groundwork and learning objectives for new product development' , Journal of Enterprising Culture (jec), 12 (4) , pp. 303-325.

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Abstract

This paper discusses New Product Development (NPD) Process and the percep-tion required for effective NPD Learning (NPDL). A model of learning for NPD organisations is presented and the necessity to assess progression towards learn-ing objectives at the individual, job and organisation level is shown. Three as-pects of organisational groundwork are identified and discussed. These include developing the NPD process, implementing the NPD strategy and allocating re-sources for NPD and NPDL. Ten sets of learning objectives are identified and discussed. These are organisational analysis, barrier demolition, team working, flexible problem solving, use of advanced support tools, facilitating communication, maintaining communication, decision making, assessment of the NPD process and NPDL, and NPD risk analysis. It is proposed that adopting both an organisational needs analysis and individual needs analyses can support the development of NPD organisations. These analyses will identify the groundwork that should be undertaken by the organisation and the initial learning objectives for the individuals. The progression of NPD through the NPD process can then be assessed and implemented sufficiently.

Item Type:	Article
Schools:	Schools > Salford Business School
Journal or Publication Title:	Journal of Enterprising Culture (jec)
Publisher:	World Scientific Publishing
ISSN:	0218-4958
Related URLs:	Publication
Funders:	Non funded research
Depositing User:	Dr Jonathan D Owens
Date Deposited:	08 Feb 2016 14:43
Last Modified:	15 Feb 2022 20:19
URI:	https://usir.salford.ac.uk/id/eprint/37927

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