The importance of a new product development (NPD) process : getting started

Owens, Jonathan D ORCID: https://orcid.org/0000-0002-2913-0955 and Davies, J 2000, The importance of a new product development (NPD) process : getting started , in: 1st European Conference on KM, 26-27 October, 2000., Bled School of Management, Bled, Slovenia.

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Abstract

In order to achieve a successful new product, and certainly the successful implementation of a new product into a company, it is necessary to have a structured and documented approach to New Product Development (NPD), therefore providing a clear roadmap for the development of new products. This review highlights the NPD process, from concept to consumer, and what the key success drivers are, such as; the quest for real product superiority and success, and the need for cross-functional teams; in order for a company to succeed and use new products as a source for competitive advantage.

Item Type:	Conference or Workshop Item (Paper)
Schools:	Schools > Salford Business School
Funders:	Non funded research
Depositing User:	Dr Jonathan D Owens
Date Deposited:	08 Feb 2016 15:45
Last Modified:	15 Feb 2022 20:19
URI:	http://usir.salford.ac.uk/id/eprint/37935

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