The key factors affecting B2C acceptance in Egypt : an empirical investigation

Al-Sahouly, I and Rashid, T ORCID: 2015, 'The key factors affecting B2C acceptance in Egypt : an empirical investigation' , International Journal of Research in Management & Technology, 5 (6) , pp. 385-399.

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This research aims at investigating the effect of interrelated micro-variables (level of trust, perceived security and perceived self-efficacy) and macro-variables (availability of active legislations and technological level) on the acceptance of E-commerce as the independent variable in Egypt. Applying the Technology Acceptance Model (TAM) and adopting quantitative research methodology, questionnaires were carried out amongst 600 Egyptian consumers. The results of the survey indicate that trust, security, current technological level, active legislations and self- efficacy all affected Egyptians consumers’ acceptance of business-to-consumer (B2C) e-commerce. The research further discusses significant implications that can be adopted at both the micro and macro levels in Egypt and presents the Conceptual Model for B2C acceptance in Egypt.

Item Type: Article
Schools: Schools > Salford Business School
Journal or Publication Title: International Journal of Research in Management & Technology
Publisher: IRACST
ISSN: 2250-1363
Related URLs:
Funders: Self Funded
Depositing User: Dr Tahir Rashid
Date Deposited: 09 Feb 2016 13:31
Last Modified: 15 Feb 2022 20:20

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